Thinklog Wargafikir

Principles for organisation to be successful agent of innovation. Emphasise on 4Ps before 4Ps. To put: 1. People before process.  Big organisations have tons of processess in place. Even in small organisation, some processes are put in place in the name of efficiency. But people's needs and potentials differs. So do events in real world, they are unpredictable, volatile. Be prepared to let go processess when faced with peculiar or unpredictable situation. 2. * Public before profit *. Any venture fixated on making selfish gains will stagnate or fall out of favor. Sincere, egalitarian effort to improve the experience of public or end users will be valued, will have resilience and higher chance to prosper in thr long run. 3. * Perspectives before production * rushing to solutions without understanding the whole problems tend to fail. Get as wide perspective of the phenomena as possible before rushing to produce solutions. 4. * Peculiarity before predominance *. Appreciate peculiarity,...

Intrigued by this magazine, said to be the seed of innovative culture in Silicon Valley. An excerpt from Wikipedia: "The title  Whole Earth Catalog  came from a previous project by  Stewart Brand . In 1966, he initiated a public campaign to have  NASA  release the then-rumored satellite photo of the sphere of  Earth  as seen from space, the first image of the "Whole Earth." He thought the image might be a powerful symbol, evoking a sense of shared destiny and adaptive strategies from people. The  Stanford -educated Brand, a biologist with strong artistic and social interests, believed that there was a groundswell of commitment to thoroughly renovating American industrial society along ecologically and socially just lines, whatever they might prove to be."